Let's make your LGBTQ+ content and marketing stand out during Pride Month! Here's exactly how I just advised a client.
Marketing your LGBTQ+ work during PRIDE MONTH - sounds great, right?
Absolutely, but let's approach this with a reasonable plan and expectations.
So Pride Month is starting. How can you harness all this excitement around LGBTQ+ people to grow your audience, gain more clients, or go viral?
Pride Month is an interesting time to post LGBTQ+ content, because lots of people are interested and it's topical, but it also becomes an incredibly crowded space. Kind of like the gym in January.
I think it's a good thing, though, that so many people are willing to share their LGBTQ+ experience during this time. Check out this wonderful community writing challenge from if you'd like to read and share more during Pride Month:
https://open.substack.com/pub/wlplookout2create/p/prideonthepage-writing-challenge
Facebook ads are not the way to make your work stand out. Yes, I know they are only like $3 per day and they show your ad to thousands of people. That's super exciting, if you are not talking about being LGBTQ+.
I am sorry to report that LGBTQ+ themed Facebook ads basically just get laugh reacts from trolls, who count as views and clicks or whatever but are not your audience or customers.
